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Email Marketing , Funnels , Internet Marketing / February 7, 2017

Ask Book Review Title: Ask. The Countertuitive online formula to discover exactly what your customers want to buy… create a mass of raving fans… and take any business to the next level Author: Ryan Levesque Publisher: Dunham Books Published: 2015 ISBN-10: 1-939447-72-0 ISBN-13: 978-1-939447-72-2 Format: Paperback & Digital Ask by Ryan Levesque When Ryan Levesque decides he wants to do something, his determination, lazer focus and dogged persistance will get it done. In a glowing forward by Glen Livingstone PhD, one of Ryans first online marketing mentors, he describes this trait of Ryans down to a T. As one of Glens students, Ryan intensively studied the priciples of the Ask formula and became obsessed by it’s effectiveness. Ryan has since refined and systemisesd this effective marketing strategy to develop a highly engaging and powerful marketing tool that can be applied to pretty much any business sector. The book is presented in two distinct sections: Part 1 which covers the “story” behind how the Ask Formula came into being. Part 2 which describes in detail, the methodology of it’s implementation. Part 1 – ASK: The Story To open this section of the book, Ryan explains what the ASK formula is, who it…

DotCom Secrets
Email Marketing , Funnels / February 15, 2016

DotCom Secrets Book Review Title: DotCom Secrets – The Underground Playbook For Growing Your Company Online Author: Russell Brunson Publisher: Morgan James Publishing Published: April 2015 ISBN-10: 1-63047-477-0 ISBN-13: 978-1-63047-477-5 Format: Paperback, eBook DotCom Secrets by Russell Brunson In Dan Kennedy’s forward to this free book, he says the following: “While teaching you about the ‘shiny’ secrets of the Internet, he [Russell Brunson] shows you how to build these tactics and strategies into your business on solid ground – tactics and strategies founded in true direct-response marketing. It is your responsibility to resist the seduction of short-lived, bright and shiny lures….” Dan goes on to say: “This book offers solid ground in the very ethreal world of online marketing and concepts. …..” “…. In truth, this is a solid book about reliable marketing ‘secrets’ that can be applied to ‘dot.com’ business activities…..” So what is the DotCom Secrets all about? In the introduction, Russell himself refers to the book as “a playbook for creating marketing funnels…… It is an evergreen guide.” But it is actually far more than that. The book is divided into five sections, each covering the essential elements of creating highly effective and scaleable systems for any…