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Email Persuasion
Email Marketing / April 6, 2016

Email Persuasion Book Review Title: Email Persuasion – Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Author: Ian Brodie Publisher: Rainmaker Publishing Published: 2013 ISBN-10: 0-9927631-1-8 ISBN-13: 978-0-9927631-1-4 Format: Paperback & Digital Email Persuasion by Ian Brodie Ian Brodie, in addition to being author of this book, is a marketing speaker and coach. He teaches consultants, coaches and online business professionals how to build their businesses using effective marketing systems and strategies. In this book, Ian turns his skills towards the ins and outs of email marketing. The basic principles behind Email Persuasion are building credibility and trust with potential customers and clients using timeless techniques and strategies. Ian opens his book by introducing us to email marketing and why using it is still as effective today as it has always been by drawing parallels with traditional off-line marketing methods. He then goes on to explain that before attempting to start any emailing campaigns we need a thorough understanding of our ideal customer or client by capturing their persona in as much detail as possible and analysing the information gathered, via a process he calls ‘Customer Insight Mapping’. We then move on to the importance…

DotCom Secrets
Email Marketing , Funnels / February 15, 2016

DotCom Secrets Book Review Title: DotCom Secrets – The Underground Playbook For Growing Your Company Online Author: Russell Brunson Publisher: Morgan James Publishing Published: April 2015 ISBN-10: 1-63047-477-0 ISBN-13: 978-1-63047-477-5 Format: Paperback, eBook DotCom Secrets by Russell Brunson In Dan Kennedy’s forward to this free book, he says the following: “While teaching you about the ‘shiny’ secrets of the Internet, he [Russell Brunson] shows you how to build these tactics and strategies into your business on solid ground – tactics and strategies founded in true direct-response marketing. It is your responsibility to resist the seduction of short-lived, bright and shiny lures….” Dan goes on to say: “This book offers solid ground in the very ethreal world of online marketing and concepts. …..” “…. In truth, this is a solid book about reliable marketing ‘secrets’ that can be applied to ‘dot.com’ business activities…..” So what is the DotCom Secrets all about? In the introduction, Russell himself refers to the book as “a playbook for creating marketing funnels…… It is an evergreen guide.” But it is actually far more than that. The book is divided into five sections, each covering the essential elements of creating highly effective and scaleable systems for any…