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Email Persuasion
Email Marketing / April 6, 2016

Email Persuasion Book Review Title: Email Persuasion – Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Author: Ian Brodie Publisher: Rainmaker Publishing Published: 2013 ISBN-10: 0-9927631-1-8 ISBN-13: 978-0-9927631-1-4 Format: Paperback & Digital Email Persuasion by Ian Brodie Ian Brodie, in addition to being author of this book, is a marketing speaker and coach. He teaches consultants, coaches and online business professionals how to build their businesses using effective marketing systems and strategies. In this book, Ian turns his skills towards the ins and outs of email marketing. The basic principles behind Email Persuasion are building credibility and trust with potential customers and clients using timeless techniques and strategies. Ian opens his book by introducing us to email marketing and why using it is still as effective today as it has always been by drawing parallels with traditional off-line marketing methods. He then goes on to explain that before attempting to start any emailing campaigns we need a thorough understanding of our ideal customer or client by capturing their persona in as much detail as possible and analysing the information gathered, via a process he calls ‘Customer Insight Mapping’. We then move on to the importance…

Launch
Email Marketing , Internet Marketing / March 17, 2016

Launch Book Review Title: Launch – An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams. Author: Jeff Walker Publisher: Simon & Schuster Published: 2014 ISBN-10: 1-4711-4316-3 ISBN-13: 978-1-47114-316-8 Format: Paperback & Digital Launch by Jeff Walker Jeff Walker is well known in Internet marketing circles as being the pioneer of the ‘online product launch’, a strategy he developed for selling products and services in his stocks & shares information business that he started back in 1996. He has perfected his “Product Launch Formula” over the last 18 years or so and in this book he describes in step by step detail exactly how the Product Launch Formula works, and more. With raving testimonials from the likes of Dan Sullivan, Eban Pagan, Darren Hardy, Randy Gage, Paul Myers and many others, Launch is definitely a book worth reading. The first couple of chapters of the book, describe how Jeff started his highly successful online career and how he came to realise over time that he had developed a method of marketing that appeared to be totally unique. Jeff provides an aerial view of the Product Launch Formula and…

DotCom Secrets
Email Marketing , Funnels / February 15, 2016

DotCom Secrets Book Review Title: DotCom Secrets – The Underground Playbook For Growing Your Company Online Author: Russell Brunson Publisher: Morgan James Publishing Published: April 2015 ISBN-10: 1-63047-477-0 ISBN-13: 978-1-63047-477-5 Format: Paperback, eBook DotCom Secrets by Russell Brunson In Dan Kennedy’s forward to this free book, he says the following: “While teaching you about the ‘shiny’ secrets of the Internet, he [Russell Brunson] shows you how to build these tactics and strategies into your business on solid ground – tactics and strategies founded in true direct-response marketing. It is your responsibility to resist the seduction of short-lived, bright and shiny lures….” Dan goes on to say: “This book offers solid ground in the very ethreal world of online marketing and concepts. …..” “…. In truth, this is a solid book about reliable marketing ‘secrets’ that can be applied to ‘dot.com’ business activities…..” So what is the DotCom Secrets all about? In the introduction, Russell himself refers to the book as “a playbook for creating marketing funnels…… It is an evergreen guide.” But it is actually far more than that. The book is divided into five sections, each covering the essential elements of creating highly effective and scaleable systems for any…

The Circle Of Profit
Affiliate Marketing , Email Marketing / February 12, 2016

The Circle Of Profit Book Review Title: The Circle of Profit – Edition #2: How To Turn Your Passion Into $1 Million Author: Anik Singal Publisher: Lurn Inc. Published: January 2016 ISBN-10: 0-9910712-1-2 ISBN-13: 978-0-9910712-1-0 Format: Paperback (limited number), Web-lessons (with videos), Kindle.   The Circle of Profit by Anik Singal Before I start this review, I just want to make it clear that I am not an affiliate for any of the programs promoted by Anik within this book, although I have purchased my own copy of the book (free & pay shipping), which also entitled me free access the Web-lessons which were an integral part of the initial launch of this book. The book itself is divided into five main sections, each section containing their own chapters, which makes for easy navigation around the physical book as well as allowing a logical sequence to the web-lessons (which basically follows the exact format of the book but with supporting video content). The first section of the book covers Anik’s personal story of how he started his Internet business and how he formulated The Circle of Profit system. With some interesting anecdotes, illuminating statistics and stories about some of his…