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Email Persuasion
Email Marketing / April 6, 2016

Email Persuasion Book Review Title: Email Persuasion – Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Author: Ian Brodie Publisher: Rainmaker Publishing Published: 2013 ISBN-10: 0-9927631-1-8 ISBN-13: 978-0-9927631-1-4 Format: Paperback & Digital Email Persuasion by Ian Brodie Ian Brodie, in addition to being author of this book, is a marketing speaker and coach. He teaches consultants, coaches and online business professionals how to build their businesses using effective marketing systems and strategies. In this book, Ian turns his skills towards the ins and outs of email marketing. The basic principles behind Email Persuasion are building credibility and trust with potential customers and clients using timeless techniques and strategies. Ian opens his book by introducing us to email marketing and why using it is still as effective today as it has always been by drawing parallels with traditional off-line marketing methods. He then goes on to explain that before attempting to start any emailing campaigns we need a thorough understanding of our ideal customer or client by capturing their persona in as much detail as possible and analysing the information gathered, via a process he calls ‘Customer Insight Mapping’. We then move on to the importance…

Launch
Email Marketing , Internet Marketing / March 17, 2016

Launch Book Review Title: Launch – An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams. Author: Jeff Walker Publisher: Simon & Schuster Published: 2014 ISBN-10: 1-4711-4316-3 ISBN-13: 978-1-47114-316-8 Format: Paperback & Digital Launch by Jeff Walker Jeff Walker is well known in Internet marketing circles as being the pioneer of the ‘online product launch’, a strategy he developed for selling products and services in his stocks & shares information business that he started back in 1996. He has perfected his “Product Launch Formula” over the last 18 years or so and in this book he describes in step by step detail exactly how the Product Launch Formula works, and more. With raving testimonials from the likes of Dan Sullivan, Eban Pagan, Darren Hardy, Randy Gage, Paul Myers and many others, Launch is definitely a book worth reading. The first couple of chapters of the book, describe how Jeff started his highly successful online career and how he came to realise over time that he had developed a method of marketing that appeared to be totally unique. Jeff provides an aerial view of the Product Launch Formula and…