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Launch
Email Marketing , Internet Marketing / March 17, 2016

Launch Book Review Title: Launch – An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams. Author: Jeff Walker Publisher: Simon & Schuster Published: 2014 ISBN-10: 1-4711-4316-3 ISBN-13: 978-1-47114-316-8 Format: Paperback & Digital Launch by Jeff Walker Jeff Walker is well known in Internet marketing circles as being the pioneer of the ‘online product launch’, a strategy he developed for selling products and services in his stocks & shares information business that he started back in 1996. He has perfected his “Product Launch Formula” over the last 18 years or so and in this book he describes in step by step detail exactly how the Product Launch Formula works, and more. With raving testimonials from the likes of Dan Sullivan, Eban Pagan, Darren Hardy, Randy Gage, Paul Myers and many others, Launch is definitely a book worth reading. The first couple of chapters of the book, describe how Jeff started his highly successful online career and how he came to realise over time that he had developed a method of marketing that appeared to be totally unique. Jeff provides an aerial view of the Product Launch Formula and…

DotCom Secrets
Email Marketing , Funnels / February 15, 2016

DotCom Secrets Book Review Title: DotCom Secrets – The Underground Playbook For Growing Your Company Online Author: Russell Brunson Publisher: Morgan James Publishing Published: April 2015 ISBN-10: 1-63047-477-0 ISBN-13: 978-1-63047-477-5 Format: Paperback, eBook DotCom Secrets by Russell Brunson In Dan Kennedy’s forward to this free book, he says the following: “While teaching you about the ‘shiny’ secrets of the Internet, he [Russell Brunson] shows you how to build these tactics and strategies into your business on solid ground – tactics and strategies founded in true direct-response marketing. It is your responsibility to resist the seduction of short-lived, bright and shiny lures….” Dan goes on to say: “This book offers solid ground in the very ethreal world of online marketing and concepts. …..” “…. In truth, this is a solid book about reliable marketing ‘secrets’ that can be applied to ‘dot.com’ business activities…..” So what is the DotCom Secrets all about? In the introduction, Russell himself refers to the book as “a playbook for creating marketing funnels…… It is an evergreen guide.” But it is actually far more than that. The book is divided into five sections, each covering the essential elements of creating highly effective and scaleable systems for any…