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The Circle Of Profit

February 12, 2016

The Circle Of Profit Book Review

Circle of Profit - Anik Singal
Title: The Circle of Profit – Edition #2: How To Turn Your Passion Into $1 Million

Author: Anik Singal

Publisher: Lurn Inc.

Published: January 2016

ISBN-10: 0-9910712-1-2

ISBN-13: 978-0-9910712-1-0

Format: Paperback (limited number), Web-lessons (with videos), Kindle.


The Circle of Profit by Anik Singal

Before I start this review, I just want to make it clear that I am not an affiliate for any of the programs promoted by Anik within this book, although I have purchased my own copy of the book (free & pay shipping), which also entitled me free access the Web-lessons which were an integral part of the initial launch of this book.

The book itself is divided into five main sections, each section containing their own chapters, which makes for easy navigation around the physical book as well as allowing a logical sequence to the web-lessons (which basically follows the exact format of the book but with supporting video content).

The first section of the book covers Anik's personal story of how he started his Internet business and how he formulated The Circle of Profit system.

With some interesting anecdotes, illuminating statistics and stories about some of his previous students, Anik explains the importance of a digital publishing business and why the key to success is turning your passion into profit.

Anik reveals the basic principles of the Circle of Profit system and how to start and develop an Internet business in a few easy to implement steps. He also goes into the process of ensuring your passion topic will actually translate into a profitable business, by outlining five key criteria by which to evaluate your topic.

In Section two, Anik covers in more detail, how to implement the first phase of starting your business with an emphasis on building a list of subscribers via a single page website. He describes how to build trust with your subscribers through email marketing and how you then generate an income from them by offering affiliate products. Anik also considers some effective methods of attracting your audience and driving traffic to your website.

Section three introduces the second phase of the Circle of Profit system which revolves around becoming an authority in your niche and creating your own products to market to your rapidly growing list of subscribers. Anik focuses on the importance of research into your chosen niche and then formulating ideas for a product based on the results. He outlines a step by step method of actually designing a product and then explains how you can go about creating the product.

In the fourth section, the subject of a sales funnel is discussed in quite some detail, from how and why they work to how effectively they can be used to scale your business. Anik covers various options to consider when constructing a funnel, and emphasises the use of upsells, downsells and back-end multipliers.

The fifth and final section of The Circle of Profit, centres around using the system to scale your business further by repeating the whole process for different niches. The importance of a solid business plan and keeping organised with checklists is stressed throughout.

Anik makes use of case studies in order to emphasise the effectiveness of the systems and the success that many of his students have had through implementing the system in their businesses.


The Circle of Profit is an easy to follow, yet valuable introduction to a very effective strategy to create a successful Internet business. There is enough detail contained within it's pages for anyone wanting to start such a venture, whilst at the same time, providing some invaluable tips and advise for those who have more experience in the field. Ultimately, Anik's book is a cleverly constructed promotion for his coaching program and associated software products that make implementing this simple system easier for the novice, but I don't find that a problem since the bulk of the content is high value and with enough information to provide you with a solid basis from which to start a profitable online business.

As I briefly mentioned at the beginning of this review, the initial launch of this book included access to an web based learning program. Having been in a position to compare the eCourse with the book, I believe there is more than enough information contained in the book to implement a successful business, without having the additional access to any material offered by the eCourse. In my opinion, the reader is in no way disadvantaged by only having access to the Circle of Profit book as I believe it to be a valuable resource.

I hope you've enjoyed this review and I encourage you to leave a comment below if you find any of my opinions of interest, or you have read either this edition or the first edition of this book.

Until next time,


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  • Phillip February 12, 2016 at 5:34 pm

    Very interesting book Chris and very informative as well. I haven’t read the first book at all but this defiantly sounds like a great stand alone investment. I might just have to check that book out here soon!

    • Chris February 12, 2016 at 9:02 pm

      The first edition is very similar, but this second edition has the benefit of the elearning course. Definitely worth taking a look at, even if it’s just to learn a different technique to what you’re doing already.

  • Nichole February 14, 2016 at 1:43 am

    I have not read his book but I have been a long time subscriber to his emails so I was very interested in your review of his book. I like how you broke down what each section of the book was about. It allows more details than would be possible with a simple 1 paragraph review that you could find on any other site. It is also awesome that you published your review so soon after it was published because it means people will read your review before anyone else.

    • Chris February 14, 2016 at 1:30 pm

      Thanks nichole, I wanted to provide a more comprhensive review, as I find it so frustrationg when you’re tying to evaluate a book and there is so little to go on.

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